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Description

About this role

We are looking for a Vice President to join our Integrated Marketing team, focused on leading financial advisor acquisition and engagement for BlackRock Models. Responsibilities include:

* Lead a team responsible for multi-channel B2B campaigns to increase awareness and drive new customer acquisition for BlackRock Models in partnership with product, strategy and sales partners.
* Define and launch an ongoing loyalty marketing plan designed to engage current and lapsed Model users and drive increased portfolio implementations.
* Use market research and obtain user feedback to refine our narrative on Model portfolio benefits and identify optimal touchpoints with Model users.
* Work with web partners to optimize the digital experience of web pages and tools to improve conversion rates.
* Track and analyze performance of multi-channel campaigns from initial marketing response rates through sales leads to determine business impact.
* Develop high-impact creative and messaging for use in email, search, paid media, digital and direct mail channels.

Qualifications:

* Bachelor's degree required
* 8+ years of digital marketing experience in loyalty or lifecycle marketing, preferably in financial services.
* Experience working in various digital platforms, including email, CRM and analytics.
* Experience with Eloqua and/or Adobe Analytics a plus.
* Management experience a plus.
* Pro-active, self-starter with ability to organize, prioritize and execute multiple projects across multiple stakeholders simultaneously in a deadline-driven environment
* Strategic visionary with demonstrated experience in creating multi-channel marketing strategies that drive demonstrable results
* Exceptional verbal and written communication skills and ability to influence through all levels of an organization

About BlackRock

BlackRock's purpose is to help more and more people experience financial well-being. As a fiduciary to investors and a leading provider of financial technology, our clients turn to us for the solutions they need when planning for their most important goals. As of June 30, 2019, the firm managed approximately $6.84 trillion in assets on behalf of investors worldwide. For additional information on BlackRock, please visit www.blackrock.com/corporate - Twitter: @blackrock - Blog: www.blackrockblog.com - LinkedIn: www.linkedin.com/company/blackrock.

BlackRock is proud to be an Equal Opportunity and Affirmative Action Employer. We evaluate qualified applicants without regard to race, color, national origin, religion, sex, sexual orientation, gender identity, disability, protected veteran status, and other statuses protected by law.

BlackRock will consider for employment qualified applicants with arrest or conviction records in a manner consistent with the requirements of the law, including any applicable fair chance law.


Associated topics: chief marketing officer, donor, endowment, facebook, festival, government, newspaper, policies, relation, social media

* The salary listed in the header is an estimate based on salary data for similar jobs in the same area. Salary or compensation data found in the job description is accurate.

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