Job Description

At Disney, we're storytellers. We make the impossible, possible. We do this through utilizing and developing cutting-edge technology and pushing the envelope to bring stories to life through our movies, products, interactive games, parks and resorts, and media networks. Now is your chance to join our talented team that delivers unparalleled creative content to audiences around the world.

Disney Streaming Services is a business unit within The Walt Disney Company's Direct-to-Consumer and International (DTCI) segment that oversees all consumer-facing digital video subscription services across the company. Disney Streaming is responsible for developing and operating The Walt Disney Company's direct-to-consumer video businesses globally, including the ESPN+ premium sports streaming service, programmed in conjunction with ESPN; the upcoming Disney SVOD service; and BAMTECH Media, a global leader in direct-to-consumer video streaming products and solutions. Its core mission is to deliver global audiences the freedom to access content on their terms across any connected device, time or location.

The Customer Acquisition team is tasked with driving new subscriber growth. The team is responsible for the planning, execution and optimization of user acquisition and performance marketing campaigns. The ideal candidate has a passion for the digital media landscape and understands the intricacies and unique attributes of every step in the marketing funnel. The successful candidate will bring a highly analytical, creative, and flexible growth mindset to the role, which will be critical to delivering breakthrough thinking for this channel.

Job Type

Full Time

Segment

Direct-to-Consumer and International

Category

Marketing and Promotions

Basic Qualifications

* 2 years paid search experience
* Certification in AdWords and Bing preferred
* Hands on experience with DoubleClick suite (i.e. DoubleClick Search, DCM) preferred
* Must have experience with direct response campaigns
* Highly skilled in all Microsoft Office Products especially Excel
* Ability to strategically assess opportunities and make data driven decisions resulting in tangible improvements in performance
* Flexibility & ability to work in a fast paced and dynamic environment
* A strong communicator with a can-do, positive attitude and a strong desire to get things done
* Sense of humor and desire to have fun!

Business

Disney Streaming Services

Postal Code

10011

Responsibilities

* Implement paid search strategies to drive subscriber acquisition, conversion & efficiency
* Successfully apply paid search strategy within existing channels (i.e. AdWords, Bing, Gemini, Apple Ads)
* Contribute to strategy, campaign structure, optimizations, and ad copy development
* Continually optimize acquisition costs, return on ad spend, and overall engine, keyword and copy mix
* Expertise on campaign & bid management, keywords development, etc.
* Support ongoing landing page experimentation and testing
* Develop bidding strategy and rule development for efficient spending and optimization
* Recommend new paid search tactics, concepts, and approaches to inform broader marketing strategy
* Comfortable working in a fast-paced and dynamic working environment, supporting new products/businesses supported by a proven large-scale media property

Job Description

At Disney, we're storytellers. We make the impossible, possible. We do this through utilizing and developing cutting-edge technology and pushing the envelope to bring stories to life through our movies, products, interactive games, parks and resorts, and media networks. Now is your chance to join our talented team that delivers unparalleled creative content to audiences around the world.

Disney Streaming Services is a business unit within The Walt Disney Company's Direct-to-Consumer and International (DTCI) segment that oversees all consumer-facing digital video subscription services across the company. Disney Streaming is responsible for developing and operating The Walt Disney Company's direct-to-consumer video businesses globally, including the ESPN+ premium sports streaming service, programmed in conjunction with ESPN; the upcoming Disney SVOD service; and BAMTECH Media, a global leader in direct-to-consumer video streaming products and solutions. Its core mission is to deliver global audiences the freedom to access content on their terms across any connected device, time or location.

The Customer Acquisition team is tasked with driving new subscriber growth. The team is responsible for the planning, execution and optimization of user acquisition and performance marketing campaigns. The ideal candidate has a passion for the digital media landscape and understands the intricacies and unique attributes of every step in the marketing funnel. The successful candidate will bring a highly analytical, creative, and flexible growth mindset to the role, which will be critical to delivering breakthrough thinking for this channel.

Basic Qualifications

* 2 years paid search experience
* Certification in AdWords and Bing preferred
* Hands on experience with DoubleClick suite (i.e. DoubleClick Search, DCM) preferred
* Must have experience with direct response campaigns
* Highly skilled in all Microsoft Office Products especially Excel
* Ability to strategically assess opportunities and make data driven decisions resulting in tangible improvements in performance
* Flexibility & ability to work in a fast paced and dynamic environment
* A strong communicator with a can-do, positive attitude and a strong desire to get things done
* Sense of humor and desire to have fun!

Responsibilities

* Implement paid search strategies to drive subscriber acquisition, conversion & efficiency
* Successfully apply paid search strategy within existing channels (i.e. AdWords, Bing, Gemini, Apple Ads)
* Contribute to strategy, campaign structure, optimizations, and ad copy development
* Continually optimize acquisition costs, return on ad spend, and overall engine, keyword and copy mix
* Expertise on campaign & bid management, keywords development, etc.
* Support ongoing landing page experimentation and testing
* Develop bidding strategy and rule development for efficient spending and optimization
* Recommend new paid search tactics, concepts, and approaches to inform broader marketing strategy
* Comfortable working in a fast-paced and dynamic working environment, supporting new products/businesses supported by a proven large-scale media property



* The salary listed in the header is an estimate based on salary data for similar jobs in the same area. Salary or compensation data found in the job description is accurate.

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